Email Blast
Click on the title of any tutorial below to open the dedicated page for that tutorial with more detailed information. Or you can watch the video on this page by clicking the play button. Videos are better viewed in full screen mode by clicking the full screen button (
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- • Creating Static Groups
- • Setting Up an Email Blast in Surefire
- • Understanding Open Rates
- • Subject Line Best Practices
- • Working With Templates
- • Email Content Best Practices
- • Surefire Content Editor
- • Contact Types
- • Groups vs Contact Types
- • Static and Dynamic Groups
- • Email Blast
Creating Static Groups
A very short piece to walk you through setting up Static Groups for targeting client mailings.
Setting Up an Email Blast in Surefire
3 steps in less than 3 minutes to learn how to send your B2B e-letter blasts.
Understanding Open Rates
Open Rates are not an exact science, far from it actually. This statistic can be so misleading and is, by nature, flawed and inaccurate. Read this tutorial to learn how this information is gathered and what it means for your email marketing efforts.
Subject Line Best Practices
It is widely accepted in the email marketing world that shorter subject lines yield higher open rates, and most consider 50 characters to be a good cap. Also avoid using SPAM keywords and bad capitalization and punctuation to avoid ending up in the junk mail folder.
Working With Templates
In Surefire you can create templates for emails, cards, and letters. You can create new templates and modify existing templates. So if you want to change the verbiage of your thank you card, add a question to your survey, or add a new email template for a new campaign; all of which can be done within the Surefire CRM Launch Pad.
Email Content Best Practices
Generally speaking you can expect 10-20% of all emails to get filtered and not reach their intended destination. Read this article to learn some best practices to optimize your deliverability rates.
Surefire Content Editor
You will use the Surefire Content Editor when creating and modifying templates for your emails, cards, letters, and even your Address Stamper. Basically anywhere you can customize content you will see this editor. This tutorial covers everything you can do with this editor.
Contact Types
Using Contact Types in Surefire is a great way to very generally identify who a person is in your database. Each Surefire account comes with 5 system default Contact Types, and account administrators can add Custom Contact Types under each of the 5 system defaults to more specifically identify who a contact is.
Groups vs Contact Types
Many of the same database segmentation goals can be achieved by using either Contact Types or Groups. At the end of the day, the goal is to have your database segmented in a way that makes sense so you can send targeted marketing messages to the right people. Read this article to see some key points to consider when deciding if you want to use a Group or Contact Type to achieve a specific goal.
Static and Dynamic Groups
Static groups are groups where you manually move people in and out of them. And dynamic groups are basically saved searches where contacts move in and out of a group based on data stored in their contact record within Surefire.
Email Blast
This tutorial covers the basics of how to send an email blast to your database (or a sub-section of your database) using Surefire. You can created targeted messages to send to specific sets of people.
