Categories and Tags

Rule-of-Thumb: 1 Category and 4-5 Tags per post. Keep your Tags consistent throughout each article, and pay close attention to the number of Category options your readers have to choose from. The main purpose of a business blog is to serve as an educational resource center that strategically leads your target audience through a predetermined, and well organized path of information that is relevant to their specific needs and anticipated questions. When joining a multi-contributor blog, make sure you know what / how the categories and tags are featured before you start making things up. Look at the Sidebars and Navigation Menu for specific searches that the site owner previously created.